SSCML's research is primary-source, pan-African, and policy-relevant. We commission fieldwork, archive what gets thrown away, and publish only when the evidence holds — for editors, ministers, and the practitioners who have to act on what we find.
The first SSCML annual — a 200-page assessment of how Africa communicates, internally and to the world, built on twelve months of interviews, newsroom audits, and policy review across thirty markets. Written for editors, ministers, and the institutions that fund the continent's media. Released to fellows and partners in Q4 2026, with a public summary thereafter.
How African states, institutions, and citizens speak to the world — and to each other. The Lab convenes diplomats, journalists, and policy researchers around the practical craft of public diplomacy.
The operating playbook of the African newsroom — editorial, commercial, political. CAML builds the empirical record that editors and publishers currently work without.
Live and retrospective case-work on reputational crises across African institutions — corporate, governmental, civic. The Observatory builds the continent's first structured crisis-communication archive.
